Social media marketing is simply using social media platforms to promote your products and services. A company can engage with its existing customers with social media marketing while reaching out to new ones. Also, a company can gain traffic and increase its online interactions.

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Do You Need A Social Media Marketing Degree?

Although social media can increase organic traffic to your company's website, you need to implement effective strategies to achieve this. A social media marketing degree equips you with marketing concepts and techniques that help you implement strategies and create marketing campaigns across several social media platforms.

What Does A Social Media Marketing Degree Entail?

A social media marketing degree includes courses that focus on communications, marketing, and business. Furthermore, you learn about interactive advertising, social media measurement, strategic communications, and public relations. You may also learn how to use marketing tools like Google Analytics and Hootsuite.

What Are The Careers In Social Media Marketing?

Taking a social media marketing degree equips you with the knowledge and skills necessary for professions such as;

1. Social Media Specialist

A social media specialist communicates via social media platforms to the public. They are also in charge of creating and posting brand-related content on social media platforms to spark interest in customers. Furthermore, they develop strategies that can drive sales and improve brand awareness as well as customer engagement

2. Marketing Manager

A marketing manager conducts market research and coordinates marketing products to increase product awareness. Also, marketing managers coordinate marketing strategies and oversee a product's development

3. Digital Marketing Specialist

A digital marketing specialist promotes products and services through effective digital advertising. In addition, a digital marketing specialist uses an advanced understanding of SEO, internet regulations, and e-commerce to maintain brand recognition

4. Advertising and Promotions Manager

an advertising and promotions manager works closely with a company's leadership to create advertising budgets, media plans, and contracts.

5. Social Media Manager

A social media manager develops strategies for communicating with customers via social media sites, pages, and profiles. Furthermore, a social media manager tracks a company's analytics, establishes brand identity, and advertises new and existing products. 

6. Communications Planner

A communications planner improves a company's internal communication strategy and its external communication with its audience.

7. Online Community Manager

An online community manager acts as a brand ambassador for a company. They use social media platforms to build relationships with their new or existing clients.

8. Brand Manager

A brand manager promotes and protects the public image of their clients across several social media platforms. Also, they determine a company's goals and leverage performance insights to create long-term campaign strategies

9. SEO Strategist

An SEO strategist uses digital marketing principles to optimize organic traffic from search engines to a company's website.

What Are The Skills You Need For A Social Media Marketing Job?

Possessing the right skills can help you obtain a social media marketing job in no time. High-demand skills for social media marketing include;

• Knowledge of web analytics, including SEO and Google analytics
• Writing, developing and scheduling online content
• Implementing effective marketing strategies on social media platforms including Instagram and Twitter
• Working collaboratively with other team members to identify social media content and topics
• Responding quickly to negative news
• Knowledge of viral marketing strategies and mobile technologies

Conclusion

Social media marketing can drive organic traffic to a company's website, increasing brand awareness and promoting the company's product and services. Earning a social media marketing degree equips you with skills to start careers like social media manager, digital marketing specialist, and SEO specialist.