How to get your dream job in sport management

Do you love sports? Do you want to start a career from your passion for sports? If your answer to these questions is yes, you may want to explore a career in sports management.

Sports management degrees are ideal for people looking to combine their passion for sports with business skills for an enjoyable and successful career.

How can you obtain your sports management degree, and what are the careers in sports management?

Fortunately, this article discusses answers to these questions. Kindly read on for more information.

What Is Sports Management Degree?

A sports management degree equips students with skills in management, marketing, finance, and law, concerning the sports industry. The essence of a sports management degree is that it helps you learn the business side of the sports organization using the latest trends and technologies.

You will develop critical thinking, communication, problem-solving, and attention to detail with a sports management degree. These skill sets are necessary for situations where you have to negotiate a sponsorship contract or a multi-million deal for a local event, player, or team you represent.

How To Obtain a Sports Management Degree?

You can get a bachelor's or Master’s degree in sports management. The knowledge at the Master’s level is more intense, and it builds on that of the bachelor's level, helping you become an expert in your chosen field. 

Usually, a sports management degree takes three to four years to obtain, while a Master’s degree requires one to two years.

What Are the Careers in Sports Management?

There are several careers in sports management, including;

1. General Manager

Every great sports team needs a leader, both on and off-pitch. Although the head coach helps unleash a player's potential, a general manager steers the organization in the right direction. General managers usually answer directly to club owners.

As a general manager, you need to love the game, have an in-depth knowledge of how it works, and process sharp business skills, including PR know-how, people's management, and have a keen eye for untapped revenue streams.

2. College athletic director

Not too recently, college athletic directors were seen as retired professional sports coaches. Well, that's not the case anymore due to the rising popularity of college sports and the increase in funding for a sports team. Now, college athletic directors and top coaches and executives earn big salaries.

College athletic directors are concerned with operations management behind the scenes, and they have duties including managing budgets and negotiating multi-million deals.

Furthermore, College athletic directors make decisions that define an organization's short and long-term success—for example, building new training facilities or expanding stadiums to increase revenue.

3. Sports agents

Sports agents represent client interests.  They negotiate contracts and secure the best deals. Usually, sports agents are available 24/7, making sure they meet all of their client's needs.

4. Sport marketers

Sports marketers create and implement advertising strategies. Also, they have to find the right opportunities and come up with innovative designs that cultures interests of disports fans

5. Sports facility management

Sports facility managers usually run the daily operation of a sports facility. The operations in a sports facility could be running a sports center or maintaining a stadium with a large capacity.

As a sports facility manager, you should be personable, well organized, and have a hands-on approach. You should also have the willingness to take challenges and the ability to stay calm under pressure.


Sports management combines the love for sports with business skills to help you become an expert in your chosen field. With a sports management degree, you can explore several careers in sports, including being a sports agent, athletic director, sports marketer, and so much more.